SmartHelp is a personal safety app that enables citizens to be proactive in their safety by bridging the gap between doing nothing and calling emergency number in an unsafe situation. By holding down the SmartHelp safe button, a user is able to passively connect to police. If nothing unexpected happens, a user simply inputs their unique 4-digit pin to cancel an alert from being sent (call to police). If a situation takes a turn for the worse, a user simply releases the safe button without typing in their pin number and is connected to police. And you can shake your iPhone to get connected to police.